The design is based on crisp, energetic colors inspired by 1980s aesthetics and a minimalist, playful style, reflecting the character of a brand associated with fitness culture and self-confidence. The typography and rounded, dynamic graphic elements on the materials and website are reminiscent of the neon lights of the 1980s, giving the whole a friendly and modern expression.

The brand's branding materials were developed with a consistent visual identity in mind, ensuring readability and intuitive perception of key information. All designs - from packaging, gadgets and stationery to digital - are fully responsive and adapted to modern standards of content presentation.